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Tactic of the Week #3
January 28th, 2010



Peter Barron Stark
President


Peter and his team of expert negotiators train leaders, sales professionals and procurement specialists in the art of negotiation.

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Tactic #3 - Asking a Closed-Ended Question


Summary: Using a restrictive question to get a direct answer or specific bit of information from a counterpart.


Anytime you are trying to win a concession or gain a deal point in a negotiation, Asking a Closed-Ended Question is a good idea. Closed-ended questions are effective because they are direct and to the point. In contrast, they are not good questions to ask when you are striving to build a relationship or stimulate discussion.

Example

An employee in charge of office supplies asks a saleswoman, “If I can obtain budget approval to purchase two LCD projectors, which would normally incur a combined cost of $2,400, can you get the price with tax under $2,250?”

Counter

The saleswoman might ask why the $2,250 figure is so important to the company’s budget. A second effective counter would be for the saleswoman to inform the employee that she cannot get the two projectors under $2,250, but if the company does not need the metal carrying cases that come standard at the higher figure, the $2,250 figure could be a possibility.

It is critical for the saleswoman to counter the $2,250 figure. If she concedes to the initial offer and sells the two projectors for under $2,250, her counterpart may walk away wondering if he should have offered only $2,000 instead of $2,250.

Do you have any negotiation questions? If so, then send them to us by hitting the "reply" button. We'll do our best to address them in upcoming tactics.

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This tactic is one of 101 strategies and tactics featured in The Only Negotiating Guide You'll Ever Need, by Peter Stark and Jane Flaherty.

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