Negotiation Training: Sales and Marketing Professionals
This program has been specifically
designed for any sales or marketing professional who is responsible
for making sales that maximize corporate profit
objectives.
Program Goal - To provide participants
with the skills and tools to successfully negotiate
profitable sales
and contracts, and build life-long relationships with customers
or clients where all counterparts feel their needs and goals have been
met.
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Characteristics of great
negotiators
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Three critical factors in creating
a win-win outcome
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The four most important behavioral
skills
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Why preparation is the key to
success
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The role of questions in uncovering
the implicit and explicit needs of your client
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Effective listening - demonstrating
you really care about your client
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Power - ten different types of
power to gain or maintain leverage in negotiations
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Trust - why some clients buy from
another sales person who has an inferior
product or service and may even be more expensive
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Nonverbal communication - why it makes
the sale
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40 customized tactics to help sales
and marketing professionals create profitable sales and build life-long relationships with
customers.
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How to effectively counter the most
common strategies used against sales professionals by
buyers
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The best way to deal with a
"shark" and other unethical negotiators
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Three customized case studies
allowing you to put into practice what you've learned
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www.peterstark.com
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